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What is SEO? (In plain English, please!)
SEO is the proven, highly effective process of optimizing your website's code to chieve higher organic rankings in the major search engines. The higher the rank, the more likely a user is to click on your site. Increased traffic means more opportunity to convert possible customers into revenue.
The e-commerce marketplace operates much like real-world store locations. Think of your website as a physical storefront. Leasing a shop and having an address is important, no doubt, but it's only the first step. To get customers coming through your door, any sensible shop owner would employ such methods as signage, directory listings, advertising, etc. to get and increase the flow of customers. And of course, the more prominent you are on the map, the more customers find themselves at your doorstep.
Search Engine Optimization works in much the same way. To keep customers coming (and buying!), the specialized process that is SEO goes to work on your website's underlying code and physical pages. By employing strategic keyword selection, enhancing the site design and structure, revamping the underlying code, and increasing link popularity, among others, your website gets returned more prominently in the organic search results.
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I already have a website. Isn't that enough?
Unfortunately, no! Today, a website must show up in a search engine's first 10 to 20 listings to generate significant visitors. This requires optimization of your site by trained professionals. Sometimes in-house technology staff and/or web builders are just not enough; SEO is a unique and specialized process. It requires an in-depth analysis of your site's underlying code, structure, and content.
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Recent studies show that organic SEO gets over 70 percent of the clicks, and positioning is a major factor, with over 60 percent clicking on the top three listings. Also consider that the top 30 search results encompass 90% of the traffic. Recent reports have even proposed that Google's organic clicks account for as much as 85% of the total clicks. Organic listings also have a longer shelf life, as they can rank in the same position for months, sometimes even years.
Why do I need A2M as my SEO provider?
For one, to reach its full potential, your website should be in the hands of professional optimization specialists, expressly trained in detailed visitor traffic analysis and overall site enhancement. Moreover, your company is most secure with a trusted, experienced name in the industry. Answers 2 Marketing is a leading provider of Search Engine Optimization, with over a decade of industry experience and search engine marketing knowledge.
How can your service 'pay for itself' in under a year?
Easily. With A2M, you should see an immediate boost in sales as our proven methods begin to take effect, multiplying the traffic to your site. Maximizing the prominence of your website translates to increased sales, delivering an incomparable return on your investment. And while we cannot predict anyone's exact results, we are proud to say that we've exponentially increased most of our clients' traffic, and we've never had a dissatisfied customer.
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