 Proposal Home
Search Engine Optimization
The SEO Process
Understanding PageRank
The SEO Process
Our SEO Tools
Pay-Per-Click Advertising
The PPC Process
Why Answers 2 Marketing
Pricing Model
|
Can you explain how Pay-Per-Click works? (In plain English, please!)
Pay-Per-Click Advertising, or PPC, is fast becoming another powerful eAdvertising strategy.
|
Simply put, PPC allows you to bid on keywords that your target market would likely type in the search bar when searching for your kind of product or service. These ads are called "sponsored links" or "sponsored ads," appearing next to and sometimes above the organic results for the page. Every time someone clicks to your website from the ad in the search results, you pay a fee, hence the name "pay per click."
|
 |
I plan to get SEO for my website. Isn't that sufficient?
Maybe, but with today's competitive online marketplace, it is becoming more important than ever to implement a multi-faceted advertising strategy. PPC advertising represents not just a popular new technique, but also one that cannot be ignored by today's business owners serious about growing their profit margin. Currently, PPC gets roughly 30% of the search result clicks!
PPC advertising is an option for businesses of all sizes, in that campaigns can be crafted to accommodate any budget. The listing process itself is also quick and painless, as opposed to the lengthy indexing and ranking process for traditional search engine advertising. This translates into immediate results for your business. And because you determine how much you will pay for a given space, you control your business's level of placement within the search results. Suffice it to say that a good balance between organic and paid search is optimal.
Why is A2M the best in the industry?
At one time, PPC was considered do-it-yourself friendly. Now, as online advertising grows denser and more complicated, you need experts who can navigate the current system and are well versed in the most effective bid strategies and keyword patterns. A2M is first-rate in achieving maximum click-through rates, as well as deftly adapting campaigns in response to conversion rates.
How is PPC considered cost-effective?
PPC is often dubbed "pay for performance" because, unlike most other forms of advertising, payment follows results. For one, the more you pay per click and the more proficient the ad, the higher your site ranking in the paid search results. For another, you pay only when users click on your ad. And unlike banner ads that demand payment on a cost per thousand basis, you pay only when users actively seek out your product or service.
What's more, by individually tracking the efficacy of each keyword, copywriting angles and other key factors, a PPC search engine marketing trial can easily develop into a viable, ROI justified marketing campaign. On a broader scope, pay-per-click advertising allows businesses to stay ahead of the competition by targeting their precise demographic using well-crafted listings. PPC marketing has proved to be one of the most advanced and effective ways of marketing specific websites.
|
|
|
