PHASE 1: ANALYSIS Before beginning, our dedicated team will devote quality time to get to know you and your company. Following an important lesson of success, we don't start building until we've evaluated and excavated your site. Your dedicated Project Manager will want to gain a detailed understanding of your goals, past strategies, niche market and other variables that will help us to do what we do best. · Client Site Analysis Without a thorough understanding of your current site configuration, building a truly effective and efficient SEO program is futile. Our SEO team will perform extensive research, going into the current code and evaluating the infrastructure of your site. We'll go through each page, track each link, and investigate keywords and landing pages to assess your site's "spiderability." · Competitive Analysis and Reporting Equally important, we'll take a good look at your competitors, examining their SEO strategies and site design. Where they are at and where you fall among them strongly determines your path for optimal visibility. We'll evaluate several key factors, such as the variance and complexity of their page titles, he dominance of specific keywords and phrases and the richness of their Meta data descriptions. We'll also appraise the quality of their content, link building, saturation of indexing and site architecture.

· Strategic eBusiness Consulting
Answers 2 Marketing offers one of the only truly comprehensive optimization experiences. Our extensive background in eBusiness consulting makes us trusted advisers in the specialized sphere of web marketing. We bring together proven business analysis methods, a range of design and reporting tools, and diverse business experience to create tailored eBusiness solutions for your company.

PHASE 2: OPTIMIZATION
Our approach is not "one size fits all." We custom build an optimization plan for each client. We know that different companies require different SEO strategies, which is why we offer solutions unlike other SEO companies. We have unique tactics for applying Meta Tags and Robots, externalizing scripts, directing landing pages, submitting search engine and directory listings, refining HTML code and optimizing copy.

· Keyword Research
Keyword research is one of the most vital components of a successful optimization strategy. To uncover the best keywords for your site, we will conduct a report on the frequency of usage. Ultimately, we'll refine a list of keywords and keyword phrases most likely to generate the most qualified visitors. This list will likely be comprised of both low-volume and high volume terms, with the following reasoning in mind: the most popular terms are currently flooding the marketplace, and while important, must be complemented by targeted, low-volume terms with equal tenacity. We then link these keywords to relevant respective landing pages to provide the user with the most express path to consistent, high-percentage conversions..

· Meta Tag Creation
While Meta Tags are becoming a smaller part of search engine algorithms, they still deserve a place in your optimization plan. We produce optimized and proprietary Meta Tags, but the bulk of it goes into creating page-specific meta description tags, a more focused and worthwhile effort aimed at the most favorable search engine recognition. These smart Meta Tags help make your site the most relevant site for those keywords. Our expertise also comes through in the strategic positioning of these tags within the HTML code of your website's chief pages.

· Optimize Website Content
Content copywriting involves the effective use of appropriate keywords and phrases to boost your site ranking. Word choice, phrasing and layout of content should be optimized as well. We keep your visitors at the forefront of our minds, too. So many sites today just "don't make sense." Webmasters have so heavily infused them with target words that the copy becomes repetitive or incoherent. This approach may initially land you high traffic, but if the visits lead only to quick, frustrated exits, it damages your reputation and certainly your sales!

· SE Submission to Directories (For Indexing)
We can assure you that we perform a combination of manual and automated submission of your website to search engines. Many inexperienced or ill-informed companies elect for only automated submission to their own detriment. In many cases, the manual submission process provides more reliable acceptance, all variables accounted for and your ranking preserved in the process. We carefully select and submit just the right sections of your website to the major online directories. In doing so, the most pages possible are indexed, each with the largest number of searchable words. We'll also ensure that your page titles properly connect with the page content for optimal relevancy. Our submission process also includes constant monitoring of the search engines and directories to validate expected indexing.

· Create Industry-Related Directories (For Link Building)
Link popularity is now an integral criterion for ranking. The answer is both quantity and quality. The more links to your site on the web, the more likely that the major search engines will pick up your website and rank it higher in their search results. Oftentimes a company's website has few relevant links or is linked improperly, if at all. In this case, when a search engine's spiders crawl after hyperlinks from website to website, there is a chance they may completely miss you. But quantity isn't enough, because search engine spiders are adept at sniffing out the meat from the fat. It takes quality links to improve your rankings, which means that 100 links to a no-name site isn't nearly as valuable as one or two links to a well-known, well-regarded site with high link popularity. We have many tools and techniques to improve your link popularity among the top tier search engines' highest ranked sites. And if your site requires a more aggressive link building campaign, we can create extensive industry-related directories that caters to your business.

· Organize Rank Visibility Reports
Before we begin optimization, we'll provide you with a ranking report for your website. This report will document your site's ranking on all the major search engines and serve as a benchmark for our future improvements. From there, as we implement your program, our SEO team will closely monitor the search engines to track your rising rankings and adapt your optimization program accordingly. After approximately four to six weeks, and every month thereafter, we will provide you with a detailed ranking report.

· PR
Yes, there's even public relations in website optimization, and it's of important added value to your all-around marketing strategy. The goal is to naturally drive inbound links to your website from trusted, established website sources. We achieve this by drafting topical articles on your firm within the industry, then submitting the articles to the strongest newsfeed sources. Over time, as the articles are spread via the "spidering" process across the Internet, your company's website gains exposure in multiple venues and across the globe. And as your company's visibility and current relevance increases, so does the number of inbound links.

· SEO Copywriting
It takes more than skillful keyword placement to impress both the search engines and your site visitors. That's where search engine copywriting comes in, an art in and of itself. A2M's accomplished copywriters are highly practiced in delivering straightforward, relevant verbiage for all services and industries. Oftentimes, less experienced SEO companies will buff up your keywords but leave your copy sounding choppy or redundant. Our copywriters are experts at delivering strategic keyword placement along with masterfully guiding the flow, length and structure of your content. Companies can also fall prey to SEO groups that go in and drastically alter their content without prior discussion or approval. Rest assured, our copywriters will not upload any revised pages until they are mutually agreed upon. And most importantly, our A2M copywriters will suggest improvements that help you to better target your demographic and translate clicks into sales.