SEO Glossary - Letter L
LAN
(Local Area Network) -- A computer network limited to the immediate area, usually the same building or floor of a building.
Laptop
A computer small enough to sit on your lap. The laptop computer's small size allows you to take it almost anywhere and access the Internet. Great if you travel a lot and don't want to go too long without your e-mail.
Leased Line
Refers to a phone line that is rented for exclusive 24-hour, 7 -days-a-week use from your location to another location. The highest speed data connections require a leased line.
Link Anchor Text
The "clickable" part of the link structure. Using keywords in the link anchor text of your inbound links will help your search engine rankings for those keywords.
Link Exchange
Placing a link to another website on your own site in exchange for a return link back. Also known as reciprocal linking.
Link Farm
A web page created solely for search engine ranking purposes that consists almost entirely of a long list of unrelated links. These types of pages are penalized by almost all search engines.
Link Popularity
The measure of how "popular" a web page is on the internet as measured by the number of inbound links pointing to your web page. Link popularity is one of the main factors used to help determine search engine rankings.
Load
Short for download and upload. If someone asks how long did the page take to load? He/She is referring to the time it takes a page to appear on your screen. If a web page is loading slow it means that it's taking a long time to fully appear on your screen. You can often scroll through a page and look at the parts that have loaded while the rest of the page continues to load. Also, you can usually click a link on the page you are loading and link to another page without waiting for the current page to fully load.
Location
An Internet address. While you are in your browser (which you are probably in now) you will see a section at the top of the page that is titled "location". If you look right now you will see that the location of this web page is http://www.geocities.com/FashionAvenue/4869/desc.html. If you type in the address of someone's web page and hit enter, your browser will take you to that page. However the address you type in the location bar must be an exact match.
Log File
A file created by a web or proxy server which contains all of the access information regarding the activity on that server.
login, logon
The process of identifying yourself to your computer or an online service. The initial identification procedure to gain access to a system as a legitimate user. The usual requirements are a valid user name (or user ID) and password.
logout, logoff
A term used to describe the inactivity of a subscriber who doesn't actively participate in a mailing list or Usenet newsgroup discussions. One who lurks is just listening to the discussion. Lurking is advised for beginners who need to get up to speed on the history, mores, and etiquette of the group.
LOL
An acronym for Laugh Out Loud. Look for it in your e-mail, or chat rooms.
Lynx
A character-based client program for the World Wide Web.
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